Client
memila art
Overview
Memila's work lives in a tension that is rarely easy to translate to the web: deeply emotional, gestural, almost outsider in its rawness yet simultaneously systematic, with a quiet conceptual rigor that surfaces in her use of color blocks, typography, and composition. The project began as an exploration: how do you build a digital home for a painter whose work resists digital flatness? How do you avoid the two traps that swallow most artist portfolios, the over-designed site that competes with the work, or the under-designed template that flattens it? The answer wasn't to imitate the painting in CSS. It was to build a frame worthy of it.
The Challenge
Three tensions defined the brief: 1. Pictorial vs. Structural. Memila's oil paintings are textured, gestural, almost messy in the best sense. A web translation could easily become kitsch — fake brush textures, generic "artistic" fonts, painterly cursor effects. The site needed to honor the painting without imitating it. 2. Intimate vs. Professional. Memila's work has the diaristic intimacy of a sketchbook, but the portfolio needed to function as a credible piece of communication for galleries, curators, and international audiences. 3. Local vs. Global. Built in Buenos Aires, aimed outward. The site had to feel rooted in a specific sensibility while remaining legible to a contemporary international art audience.
PORTFOLIO
Invisibilizadas
Invisibilizadas
Invisibilizadas
Editorial
Web
Digital Design
Brand Identity
Digital Design
Logo